You’ll develop a marketing plan for a new or existing product sold
by a company of your choice. The marketing plan will consist of a written
report based on the template provided in the syllabus.
The marketing plan will be comprised of three separate phases (5-7
Situation Analysis and SWOT Analysis (including
the SWOT Matrix) – To be submitted this weekMarketing Strategies (preceded by goals and objectives)Final Plan- Including Phase I, Phase II and Implementation and
Control (containing implementation schedule and timeline) as well as Executive
All written assignments should be neatly typed, well organized
(use a cover page and a table of contents for each submission), visually
appealing, legible, and free of all errors in grammar and spelling. The
instructor looks for organization, understanding, originality, depth of
coverage, and clarity of exposition.
The post Marketing Plan Guide
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