After reading the article, “Not Playing the Game: Why Sport Sponsorship Relationships Break Down”, address the following:
Select one of the factors that can cause a breakdown in the sponsor-sport organization relationship.
Discuss specific steps that can be taken to minimize this risk.
Use specific examples to make your point (not the same examples used in the article).
Your initial thread is due by 11:59 p.m. (ET) on Thursday and your reply to a classmate’s thread is due by 11:59 p.m. (ET) on Sunday of Module/Week 6.
The post Why Sport Sponsorship Relationships Break Down .
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