Creative ideas and ads are powerful. So powerful indeed that they can create shifts in the culture. That is why sometimes advertisers take the risk of touching on sensitive issues or broadcast messages that would upset some portions of the viewers. While doing so, agencies take different strategies, use varying appeals. This week we will analyze, different perspectives to deal with the same topic: Menstruation. Please review the readings and the videos assigned to this topic and answer the following questions, integrating as much as possible from your readings and own research on the topic.
What is the problem with the topic of menstruation in each of the advertisement is working with? Try to reconstruct the creative brief each agency was given. What role does culture play in the reception of the advertisements?
What message appeal three versions implement and discuss how effective you think they are.
From 2012 Bodyform example to 2019 Libresse example how do you think the audience perceptions changed? What research you would need to understand the consumer behavior?
If you were given the same creative brief, how would you develop your campaign? How would you evaluate the effectiveness of the campaign?
Give one example of a creative ad campaign you think have shifted the culture? Describe how.
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