From the perspective of integrated marketing communication, the integration of business-to-business (B2B) online marketing communication tools is more challenging than the integration of business-to-consumer (B2C) online marketing communication tools.
For this assignment you are required to discuss this statement objectively in an individual essay or repot style paper of no more than 1300-1500 words (excluding references/appendices), justifying your arguments with reference to the academic literature. I expect clear, well-written and referenced papers in good English using appropriate subheading. I also expect you to introduce a broad range of practical examples drawn from wider reading (both academic and trade Journals) to illustrate your key points.
The post The Integration of Business-to-Business (B2B)
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