[Recommended]Why is it important for a brand to segment your customers? Should all customers be treated the same?

DiscussionCOLLAPSE   Question 1   Part 1   Why is it important for a brand to segment your customers? Should all customers be treated the same?…

DiscussionCOLLAPSE
 
Question 1
 
Part 1
 
Why is it important for a brand to segment your customers? Should all customers be treated the same?
 
Part 2
 
What should a brand consider when developing and/or introducing a new product to the market? 
 
Question 2
 
Part 1
 
What is a “brand”? Why is it important for companies to establish a brand identity? 
 
Part 2
 
How would a company differentiate itself when offering services? What are the (4) I’s of service? 
The post Why is it important for a brand to segment your customers? Should all customers be treated the same? .
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