· Review the MKT 646 Marketing Plan Outline.
· Write a paper of approximately 900 words that introduces the topic for your final course project. This topic should present the initial ideas for a new product or service, or a repositioned existing product or service. You can create a new product for an entirely new organization, or use a product from an existing organization that you believe needs to be redesigned to better meet market needs. You must receive instructor approval on this topic before continuing with the project. Your paper should include responses to the following questions:
o For what company and product and/or service will you present a marketing plan? What are the reasons for this selection? What are your marketing objectives?
o What do you already know about this topic, and what areas will require research?
o What are some potential pitfalls of which to be aware when marketing this product or service?
· Format your paper using West Writing Style Handbook guidelines.
· Include a minimum of three sources, which may consist of readings from the University Library, your text, and other selections.
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