[Recommended]Analyze the specific marketplace situation in detail, including organizational strengths, weaknesses, environmental opportunities, and threats (SWOT analysis).

Final Paper Develop a 12 page marketing plan (not including the title and reference pages, charts and/or graphs) for any product of your choice. Your…

Final Paper
Develop a 12 page marketing plan (not including the title and reference pages, charts and/or graphs) for any product of your choice. Your marketing plan must:
· Analyze the specific marketplace situation in detail, including organizational strengths, weaknesses, environmental opportunities, and threats (SWOT analysis).
· Develop an organizational mission statement, and forecast performance goals using your situational analysis.
· Design a marketing strategy based upon your objectives.
· Create an appropriate integrated marketing mix, which will include your ability to effectively appeal to the specific market segments you will be targeting.
· Develop a written summary and specific recommendations for the implementation of your plan.
Writing the Final Paper The Final Paper:
· Must be 12 double-spaced pages in length (not including the title and reference pages, charts and/or graphs) and formatted according to APA style as outlined in the Ashford Writing Center.
· Must include a title page with the following:
o Title of paper
o Students name
o Course name and number
o Instructor’s name
o Date submitted
· Must begin with an introductory paragraph that has a succinct thesis statement.
· Must address the topic of the paper with critical thought.
· Must end with a conclusion that reaffirms your thesis.
· Must use at least four scholarly sources from the Ashford University Library, in addition to the text.
· Must document all sources in APA style as outlined in the Ashford Writing Center.
· Must include a separate reference page, formatted according to APA style as outlined in the Ashford Writing Center.

 

 
 
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