[Recommended]Describe Pricing Strategy & Summary Expected Revenue Table

Disney in Mexico       3-5 pages, APA format   Pricing: Describe the pricing strategy (low  price leader? High priced luxury leader? Value pricing?) …

Disney in Mexico
 
 
 
3-5 pages, APA format
 

Pricing: Describe the pricing strategy (low  price leader? High priced luxury leader? Value pricing?)  How will the pricing strategy support market entry? Competitive positioning?  (You may have addressed pricing specifically in your competitive strategy in Week 6)  paper is attached

. Specify  the recommended sales price.

I added two files for reference.

 
 
 
Resources:
 

The Marketing Mix  http://www.quickmba.com/marketing/mix/
Marketing Segmentation  http://www.quickmba.com/marketing/market-segmentation/
Marketing Strategy http://www.quickmba.com/MarketingStrat.shtml
Market share http://www.quickmba.com/marketing/market-share/
Example of Marketing Plan cost table posted in this module

 
 
 
 
 
Marketing Plan Annual Costs
 
The target sales for year one in Country is ______ units.  Extrapolating annualized data from Company’s annual report, the following estimates were deduced for company’s first year costs in Country  
 
Cost of Revenues
 
Total Cost
 
Per Unit Cost
 
Cost of Goods Sold (COGS
 
Delivery Services
 
Total Cost of Revenues
 
Operating Expenses
 
Research and Development
 
Selling, General and Administrative (on headcount chart)
 
Total Operating Expenses
 
Total Expenses
 
Notes:
 
Market size can be found within the statistical reference we’ve been using.  expected market share >25-35% (currently Netflix has over 60%)  Disney will take from both Netflix and local competitors due to price ^ brand recognition.  Pricing strategy: start low then raise as time goes on.
 
Will need start up costs to design Mexico version of websites & operational costs to maintain website/protect from cyber threats
 
Product language modifications to user interface for both service & language support for all videos
 
Promotion will promote bundles, lower prices & major brands available placement online ads
 
 
for production costs, would we include salaries for engineers/content creators etc?
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