To develop a global expansion plan for Walmart going into new markets in Asia (Philippines). They are already in China and expanding. A new market to explore is the Philippines. The plan will include an entry mechanism, a proposed organizational structure, a high-level marketing plan, potential challenges and proposed mitigations to those challenges. The paper should include appropriate background information on the company. The information/reference/research base is online – no specific books were available to reference to. Need to have access to any reference given but there is no guidance on how many. Total report lengths should be about 25 pages APA format, double space.
The post Project Paper – Develop a global expansion plan for Walmart going to expand to the Philippines
Assignment status: Solved by our experts