Analyze Organizational Strategy and Objectives
The name of the Company to discuss is USAA (united services automobile association)
Due Tuesday 11:59 pm (July 23)
· strategy and objectives—1 page; see Step 4
· strategy types and competitive advantage—2 to 3 pages; see Step 5
· organizational size and structure—2 to 3 pages; see Step 6
Due Sat 11:59pm ET (July 28)
· critical resources—2 to 3 pages; see Step 7
· leadership, governance, and management—2 to 3 pages; see Step 8
Step 3: Identify Mission, Vision, Values, and Goals
Now that you’ve identified the key facts about your organization, turn your attention to your organization’s mission, vision, values, and goals. Taken together, these elements can help drive organizational decisions, positively impact employee performance, and influence many of the other organizational components you’ll be examining for this report.
The mission, vision, values, and goals should be reviewed periodically to determine whether adjustments are needed in light of key environmental factors or changes in the organization’s performance or capacity.
Follow the steps below to analyze your organization’s mission, vision, values, and goals:
· Find your organization’s mission and look at whether and how it has changed over time. If it has changed, what process changed it?
· Analyze the extent to which your organization’s mission (1) is well understood, (2) continues to inform key decisions, and (3) is well aligned with what the organization is actually doing.
· If your organization does not have a formal mission statement, read deducing a mission.
· Analyze your organization’s vision and core values. Consider whether the vision and core values are in alignment with and supportive of the organization’s mission. Are the vision and core values widely understood and accepted within the organization?
· If you cannot find formal statements about your organization’s vision or core values, read Deducing Vision and Core Values.
· Next, determine whether your organization practices strategic goal setting. Analyze whether these goals are explained clearly and whether they make sense given the organization’s mission, vision, and values. In other words, look for alignment of mission, mission, values, and goals.
Step 4: Analyze Organizational Strategy and Objectives
While it is important to have a clearly defined and well-understood mission, along with key goals, vision, and values, success is unlikely without corresponding actions guided by an organizational strategy with measurable objectives.
Your audit should include a brief overview of your organization’s strategy. Remember, this report will be used in part to orient new employees to the company, so you don’t need to conduct a detailed analysis. You will, however, have a chance to do a more thorough examination of these elements in future projects.
Follow the guidelines below while working on this part of your report:
· Find and analyze your organization’s organizational strategy. For publicly traded companies, this should be relatively easy to locate, which may not be true for the organization where you work.
· If possible, confirm the process used in creating, reviewing, and revising these objectives, as well as who contributes and how.
· Include a preliminary evaluation of success in achieving objectives.
· Cite the tools and methods you used to reach your conclusions, such as the balanced scorecard and key performance indicators (KPIs).
When analyzing your organization’s strategy and objectives and their implications for performance, it is useful to consider critics of strategic planning who point out that very successful ventures sometimes result from a series of unintended or unexpected activities. Therefore, you will also want to be on the lookout for evidence that some of the successes realized by your organization may not be the result of a rational strategic planning process.
Next, proceed to Step 5, where you will examine strategy types and competitive advantage.
Step 5: Identify Strategy Types and Competitive Advantage
Now that you have reviewed your organization’s strategy and objectives, it is time to critically analyze the type or types of strategies your organization may be using, and include that analysis in your audit.
Business Unit and Corporate Strategies
First, review the major types of organizational strategies. Then, figure out which apply to your organization.
Even if your organization is successfully implementing its strategic and financial objectives, its activities may not be contributing to competitive advantage.
Try to identify what your organization’s sources of competitive advantage are (if any) and present a preliminary assessment of the relative value of these advantages. You will have an opportunity to examine competitive advantage in greater depth later in your MBA program.
Also, see if you can identify your organization’s core competenciesand reach any supportable conclusions about whether they are used to achieve competitive advantage, and how.
After your review of strategy types and competitive advantage, continue to Step 6, which examines organizational size and structure.
Step 6: Determine Organizational Size and Structure
Like strategy types and competitive advantage, organizational size and structure also have implications for accomplishing the organization’s mission, vision, goals, and objectives (MVGOs).
Review your organization’s size and determine how much it has changed over the last five years. Include in your audit an analysis of how your organization’s size impacts its ability to accomplish its strategic objectives.
Organizational structure refers to the pathways that define who reports to whom. It is most easily discovered by studying an organizational chart. If your organization does not have a chart, or if the chart doesn’t reflect reality, read Organizational Structure for help constructing an organizational chart. Having a chart for your organization will be helpful in determining which of the numerous structural types best apply.
Include in your report an analysis of whether the current structure aligns with and impacts the organization’s MVGOs and, if not, the likely consequences.
Step 7: Analyze Critical Resources
Now that you’ve examined your organization’s big picture—MVGOs, size, and structure—you’re going to analyze the critical resources of your organization for inclusion in your report.
As you analyze your organization’s critical resources, follow the guidelines below:
· Consider whether your organization has the critical resources needed to accomplish its MVGOs, whether these are being used effectively, and whether they are being leveraged for competitive advantage.
· Read about resource-based theory and resource dependency theory to learn more about how and why certain resources may serve as a source of strength for an organization.
· Consider whether your organization has valuable, rare, inimitable, and nonsubstitutable (VRIN) resources (characteristics of resources)that it can use toward a competitive advantage, and whether these are sufficient given the market or markets in which your organization is operating.
Types of Critical Resources
After reading about each of the critical resources below, select the one critical resource you think is the most important for your organization to maintain its competitive advantage. Explain both why this particular critical resource was selected ahead of the others and why this critical resource is the most important of the critical resources to the maintenance or enhancement of your organization’s competitive advantage.
· human resources
· financial resources
· technology resources
· buildings and equipment (physical resources)
· other types of resources you consider important (e.g., information)
When Step 7 is complete, prepare your findings for inclusion in the final report. Then proceed to Step 8. Step 8: Examine Leadership, Governance, and Management
Now it’s time to shift your focus to the organization’s leadership. Management styles, leadership styles, and governance structures can have an immense impact on the daily experience of employees at all levels. Leadership can also positively or negatively affect the execution of all the elements you’ve studied thus far: strategy, resource allocation, competitive advantage, etc.
Read the resources below and prepare a summary and analysis of how each principle applies to your organization. (If you believe one of these topics is not relevant for your organization, you may be able to skip it. Before making this decision, consult with your professor):
· management and leadership styles and effectiveness
· management control systems
· organizational leadership
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