Describe and pinpoint images that may be inappropriate for a variety of viewers
Using the NIKE website, begin to consider the effects the visual elements have on the viewers and create a thesis statement and outline using the response elements 1-5 below.
A thesis statement will give your readers direction. It will discuss the main elements of your analysis findings. Your thesis statement should clearly state the effect of the visual elements on viewers. Review these examples:
Example 1 — The analysis of the five perspectives will demonstrate how the visuals used in ___________ website work together to create an emotional connection with viewers to persuade them to purchase these products.
Example 2 – The analysis of the five perspectives will demonstrate how the visuals in _____________ website enhance the viewer’s understanding of the concepts presented by transcending language barriers and clarifying communication.
1.Sensory Response – When analyzing the viewer’s sensory response to a particular visual, it is important to consider the visual elements that attract the eyes. Close your eyes when considering a visual. When you open your eyes, what are the first visual elements that you see? When analyzing a viewer’s Sensory Response, you may consider analyzing at least two of the following effects:
2.Perceptual Response – When analyzing a viewer’s perception of visuals, it is important to consider the audience. Consider who is or is not attracted to this type of visual communication. When analyzing a viewer’s Perceptual Response, consider at least two of the following effects:
· Target audience specifics (age, profession, gender, financial status, etc.)
· Cultural familiarity elements (ethnicity, religious preference, social groups, etc)
· Cognitive visuals (viewer’s memories, experiences, values, beliefs, etc.)
3.Technical Response – When analyzing a viewer’s response to certain visuals, we need to consider the technical visual aspects that may affect perception. Describe how visuals affect the interpretation of the intended media communication message. Address specific technological elements that impact perception. When analyzing the Technical Response, consider the Laws of Perceptual Organization (similarity, proximity, continuity, common fate, etc), and at least two of the following types of visuals:
· Drop-down menus
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