[Solution]Principles of Strategy | AB InBev pestle and porter’s five analysis in UK

AB InBev is a multinational drink and brewing company based in Leuven, Belgium (https://www.ab-inbev.com/). The company wants to develop its non-alcoholic beer markets. (https://www.foodbev.com/news/ab-inbev-predicts-surge-low-no-alcohol-beer-sales/). To…

AB InBev is a multinational drink and brewing company based in Leuven, Belgium (https://www.ab-inbev.com/). The company wants to develop its non-alcoholic beer markets. (https://www.foodbev.com/news/ab-inbev-predicts-surge-low-no-alcohol-beer-sales/). To assist the company develop their market in UK, you need to carry out for the UK non-alcohol beer market: 1. A PESTEL analysis 2. Porter’s five forces analysis As part of the analysis, you will critically discuss and evaluate your findings and provide suitable recommendations in the conclusion section. The word count is 2,500 words (+/- 10%). (In accordance with the Faculty Assessment Tariff). This assessment represents 50% of the module grade. The format should be a report following the here below structure. Please remember to indicate: • Front page with report title, total word count (don’t include your name or student ID). • Abstract / summary (not included in word count) • Table of contents (not included in the word count) • Introduction • Section 1 – PESTLE Analysis • Section 2 – Porters Five Forces Analysis • Conclusion/Recommendations References (not included in word count) – At least 5 sources other than the recommended textbook Appendix (not included in word count)

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