Part 1 of the paper includes:
Business definition: Who do you want to serve and why? Be sure to include
customers/segments to be targeted and customer needs satisfied. What is the rationale
for these choices (e.g., segment attractiveness, market gaps, fit with resources,
Part 2 Includes:
Competitive advantage: What competitors will you compete against and how?
The first two part of this need to be completed. Please get back to me no later than tomorrow at 3:00pm EST.
I’ve attached the case to this question as
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