Report Report (Individual) LEARNING OUTCOMES Evaluate the role of culture, governments and international organizations in promoting global trade and business Assess the opportunities and threats posed by cultural difference in a global environment Evaluate the risks, costs and benefits of doing business in different countries. Submission Requirements Electronic copy submitted through Canvas before 23:59 on September, 7th, 2019. ASSESSMENT INSTRUCTIONS HOW TO SUBMIT ASSIGNMENTS ICL Assessment Instructions Assignment Requirements _______________________________________________________________________________ ASSESSMENT TASK Your company (a New Zealand Jewellery Company) is considering exporting green stone (New Zealand jade) to ONE of the BRIC (Brazil, Russia, India, China) nations to expand its business and enter the global jade marketplace. As an International Operations Manager, write a report (minimum of 2500 words) for the company’s executive. Your report should consist of the following: A) Evaluate: 1. The role of NZ (Maori) culture in this business project 2. The role of NZ govt and chosen country – tariffs, free trade… 3. WTO B) Assess: NZ Maori – treaty/treaty settlements Destination culture Opportunity & Threat analysis C) Evaluate: Mode of entry Risk management Marketing strategy (Some pointers: The role of culture and governments and its importance in the chosen country The risks and opportunities in the chosen country and Recommend the best destination with justification Suggest an entry mode and Marketing strategy for the chosen country.) At least 15 journal references should be cited – You are expected to demonstrate the understanding of the following: How to assess country potential through an analysis of risks and opportunities How to identify the best market entry strategy based on the business type and host country business environment (this includes the level of economic integration between home and host country, the political and legal environment of the host country). What strategies (with justification) to adopt in regards to marketing in the host country.
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