[Solution]Tourism: Marketing Planning

 You are an entrepreneur in T&H industry.  We (the class) are your target market.  Develop a new tourism/hospitality product/service.  Create a…

 You are an entrepreneur in T&H industry.  We (the class) are your target market.  Develop a new tourism/hospitality product/service.  Create a marketing plan for your new product/service: • Market segmentation • Target customers • Product • Positioning and promotion strategy • Pricing strategy • Distribution plan • Financial projections Notes:  You can offer an existing product/service in a new market (e.g. a restaurant in Queenstown that uses robots as waiters/waitresses) or an entirely new product/service (e.g. flying car tours). Feel free to be as creative as you want, but you must be persuasive!  New technologies can provide great opportunities for creating new products and markets. AI, Virtual reality, Augmented reality, etc.  Ideas around sustainability (social and environmental)  Your presentation should last at least 15 minutes (or 10% will be deducted)  Your presentation will be stopped after 25 minutes  Each presentation will be followed by 5 minutes for questions  Useful links and resources for market analysis: http://dgit.nz/https://figure.nz/https://www.stats.govt.nz/http://www.tourism2025.org.nz/https://www.tomorrowstourist.com/
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