[Solution]Business: Decision Making & Problem Solving

You work for a large sportswear retailer that is growing rapidly. Their success is down to the growing ‘athleisure’ trend, with more and more people…

You work for a large sportswear retailer that is growing rapidly. Their success is down to the growing ‘athleisure’ trend, with more and more people wearing casual sportswear. The sportswear retailer currently employs 8,500 people across 3 different countries (the United Kingdom, Spain and Australia). The sales are split approximately 50/50 between in store and online sales. The sportswear retailer wants to invest back into the business in order to sustain the steady growth. The focus of the presentation is to consider how to invest for growth. The CEO of the sportswear retailer has asked you to consider developing a new product range, specifically focusing on an athletic line of footwear, prompting further growth in the three existing marketplaces. Brand Name: Foot Soul Proposal: New Product Range – (athletic shoes – shoes primarily designed for sports or other forms of physical exercise) Proposal must consist: 1. Financial Analysis 2. PESTEL 3. PORTER 5 * There should be at least 6 slides, with a separate summary consisting of about 1500 words

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