Students should select and base their report on an organisation that is currently experiencing a business challenge. It is recommended that all analysis is based on one geographical market e.g. the UK. A 3,000 word report should be written on the challenges that this organisation is facing and how this can be addressed through the creation of a SMART objective and an integrated marketing mix. Students should make reference to appropriate supporting theory and data throughout the report and should use in-text Harvard referencing and a Bibliography. You should not exceed 10% above the allocated word count.
The post Marketing: Report on an Organisation
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