A friend of yours has decided to open a business
in Bakersfield to repair smartphones and devices. She has come to you for help
in creating a website. She knows it is important to rank high for search,
particularly since her business is just starting up.
Using Google, run a series of searches including, but not limited to
• Smartphone repair
• Fixing a cracked
repair near me
1. What are the differences in the organic
search results (non-sponsored content) that appear? Discuss why these searches,
even though all are related to phone repair issues, produce different search
2. What kinds of search words tend to produce results that list local service
centers or repair facilities?
3. What kind of keywords tend to trigger Google
Ads campaigns? Why?
4. Click on one or two of the links on the search results page for the searches
listed above and examine the websites. How well does the website content match
the intent of your search string? Based on what you learn from conducting these
searches, what recommendations would you give to your friend for building her
website? Brainstorm a list of a dozen or more keywords around which she can
optimize her website.
The post Business to repair smartphones and devices
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