[Solution]DIGITAL TECHNOLOGY MANAGEMENT ASSIGNMENT BRIEF

Unit learning outcomes 1.            Demonstrate the following knowledge and understanding •             Demonstrate a systematic understanding and critical appreciation of the business impact of digital technology…

Unit learning outcomes

1.            Demonstrate
the following knowledge and understanding

•             Demonstrate
a systematic understanding and critical appreciation of the business impact of
digital technology and how it should be managed in a variety of business
settings, with the aim of maximizing a company’s success.

2.            Demonstrate
the following skills and abilities

•             Critically
evaluate and synthesise theories and models in order to manage digital
technology appropriately as well as make strategic decisions to foster its
positive impact on businesses

Assessment Task

You are required to
select a company and conduct research on a topic related to the strategic
management of information systems, making reference to appropriate theory,
literature and empirical evidence. You will then present this in a written
report. The word length should be 3500 words. Assessment 1 accounts for 60% of
the overall unit grade.

Firstly, you must
research and select a company – The company is Aravind Eye Hospital, India.  

Secondly, for Aravind Eye
Hospital you must identify Strategic Information Systems (SIS) Opportunities

Thirdly, evaluate SIS
Opportunities and its impact on the company’s strategic position, Considering
the following :

•             Degree of competitive advantage,

•             Costs and Feasibility associated to the implementation
of Strategic Information Systems (from technical and resource points of view)

•             Risk (understood as the probability of reaping and
sustaining the competitive advantage promised by the SIS idea)

Executive Summary (300 words)

•             State
the purpose of this report (analysis of strategic management of Information
technology implementation in the given company)

•             Explain
briefly why it was initiated  (maximize
company’s success via use of IS)

•             Comment
on the significance/value of the report to the selected organization (use of
SIS to gain competitive advantage)

Table of contents

Introduction (400 words)

•             General
or broad background info on chosen org

•             Main
topic, purpose, rationale

•             Use
a brief theoretical introduction which discusses the Advantages  of SIS  in assisting organizations in adapting to
environmental uncertainties and change and to gain advantage

•             Outline
the purpose and objectives of this report

•             Overview
where data has been accessed from

•             Outline
the sections of the report which follow the introduction

Analysis (2200 words)

Do a SWOT, PESTLE and Porter’s
5 forces analysis to analyse the industry environment – use figures and tables.Identify strategic IS
opportunity – basically Aravind eye hospital wants to impact more patients.
Currently they are limited by physical infrastructure. IS would increase their
reach and impact to more patients, increase efficiency, decrease cost, attract
more patients, increase profitability. Also, India has a growing smartphone
population with cheap data. Use of mobile apps is another option. Use of IS
would give strategic competitive advantage.Evaluating the Gap between
Existing and Required IS/IT EnvironmentsState type of IS, the IS
strategy, the benefits, the drawbacks, the type of technology.Information Technology and
Porter generic Strategies – Cost leadership strategy, Differentiation strategy or
Niche Strategy.  State the degree of competitive
advantage implementation of IS would give 

•     Costs and Feasibility associated with the
implementation of Strategic Information Systems (from technical and resource
points of view)

Risk (understood as the
probability of reaping and sustaining the competitive advantage promised by the
SIS idea)

Business Process Re-engineering
and role of information technology  and
tools – Visualization of Process, Process Mapping, Change Management, Customer
Focus/Process Focus

Implementation of Business
Process Re-engineering in organization – customer orientation, empowering
people, information and tools, training, paper work reduction

Information Technology and
Business Process Reengineering – strategic process, poduct,  market and sales, services, accounting and
finance, human resource management, virtual corporation and IT

Approaches to Implement Virtual
Organization eg telecasters, mobile networking

Recommendations ( 400 words)

Make recommendations aligned to ensuring
the successful implementation of the  strategic IS

Conclusion (200 words)

References  (AT LEAST 40
REFERENCES, HARVARD STYLE STRICTLY)
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