MAN4FRM Ltd is a medium-sized private limited company engaged in property investment, sales of
property and construction located in your country. The main business is the construction and sale of
residential accommodation, but it will also diversify into office, shop and industrial buildings as
opportunities present themselves.
The company is very traditional in its organisation and planning. In the past, contracts have been
acquired through contacts, word of mouth and completed to order. The recession during the period
of 2008–2012 caused a downturn in the fortunes of the company, though it has now recovered and
has produced good results for the past 3 years. However, some senior members of staff have long
memories and are very cautious in their managerial decision-making.
MAN4FRM Ltd is, as noted above, quite traditional but it has just recruited a new general manager,
Martina Loaf, who has set about re-organising key aspects of the company. In particular, she has
noticed that the company makes little use of marketing, social media, Key Performance Indicators
(KPIs) etc., in the company and she feels the need to change the corporate culture in this regard.
You are the assistant to Martina, and you have recently launched ‘Friday Conversations’ – working
lunch sessions where colleagues are invited to discuss key management aspects. The usual format
is a presentation for 10–20 minutes, followed by discussion and possible action in the Company.
Martina Loaf has asked you to produce a presentation for a Friday Conversation session. Your
presentation topic is:
Describe and explain five specific KPI’s that could be used in a firm such as MAN4FRM that
would help managers measure and improve sustainability.
Guidance for Task 1
Your presentation should comprise of 10 slides. In addition, you should include a title slide and
slides for your references and bibliography. The slides are the basis of the discussion and should
stimulate a conversation in the organisation.
The approximate word count for the slides is 600 words but remember that a good presentation
need not be detailed, and that imagery can work well (and does not carry a word tariff).
Presentation skills are very important in business and the ability to research and create an effective
PowerPoint (or similar) presentation to an acceptable standard is one such skill set.
is also keen to stimulate discussion on new and developing issues that have an effect on
the business of the Company. The Company has a quarterly staff newsletter and Martina has
launched a prize essay competition to raise awareness of different business issues. The title for this
‘An explanation of how management accounting can aid management in the pursuit of
MAN4FRM’s corporate objectives’
You have been asked to write an essay for this competition, with a suggested length of 900 words.
Guidance for Task 2
Essay writing is a skill that can be learned and improved through practice. You are advised to go to
Study Skills on the VLE for guidance on structure and presentation.
You must combine both the PowerPoint (or similar) presentation and the essay task into one
document. For further guidance on combining files please go to Student Hub My Assessment.
Reference list and bibliography
You should include a reference list with a minimum of five separate relevant and appropriate
sources that you have written about and cited within your work.
You should also include a bibliography list with a minimum of five separate relevant and appropriate
sources that have influenced your thinking but are not cited in your work.
Further information to support you with this assignment is available within the study materials for
this module on the UCEM VLE. If you have any questions about this assignment, please contact
your Module Tutor or Module Leader via the VLE.
Marking guidance for this activity
This guidance is designed to help you to do as well as possible in your assessments by explaining
how the person marking your work will be judging it.
Your work will be assessed in relation to the requirements set out in the assessment criteria
marking guide at the end of this document and the grading guidance section below.
It is recommended that you read both of these sections before starting your assessment to learn
what will help you to achieve the highest marks. Once you have finished you should review the
assessment before submitting it, to check you have done what is required to achieve the highest
When you receive your feedback from your tutor you should clearly be able to see which categories
you gained marks in and, where relevant, recommendations about how to improve your
performance going forward.
This grading guidance section explains in more detail what a submission for this assessment
should include in order to achieve a mark at the threshold, good and excellent standards.
Your PowerPoint will contain slides with mostly relevant material and will be presented in a tidy
manner. Your essay will have a logical structure which mentions the scenario materials and
technical terms but may not discuss these in depth. Some critical analysis may be present but may
lack the depth and breadth of source material. Overall, the use of other sources may be quite
limited, but you have given some examples drawn from the industry.
Your PowerPoint will contain slides with relevant material and will be presented in a tidy and
professional manner and have produced appropriate imagery to go into your presentation. Your
essay will have a very clear structure which mentions the scenario materials. You will have
explained key technical terms succinctly with the use of examples. Critical analysis will be present,
and the use of other sources will be more explicit as well as providing examples drawn from the
You will have met the criteria for Good for the PowerPoint and essay. You have contextualised key
information and used contemporary examples and appropriate imagery in your PowerPoint. Both
elements of the assessment link to management objectives.
Exceeding 10% of the stated word count may limit the marks allocated for communication (see
assessment criteria marking guide below).
The following table outlines the inclusions and exclusions in the word count of the most common
features of assessed pieces of work.
Introduction Executive summary/abstract
Main body Title page/front cover
Footnotes/endnotes Contents List
In text citations Calculations
Words in tables Drawings/Images
Conclusion List of references
Headings and titles, except for those
The total number of words used must be stated on the first page of your assessment.
Plagiarising someone else’s work, whether copying from the internet, UCEM study materials, a
textbook, a fellow student or elsewhere, is a serious offence. Before you submit your work for
assessment, you must check it to ensure that you have fully cited within the text all the sources of
information you have used and that all your sources are listed in a reference section at the end of
your submission. Quoted text must not be excessive in length. You will find guidance on correct
citing and referencing in The Harvard System – The UCEM Guide to Referencing and Citation in the
‘Study skills’ section on the VLE.
Be aware that your work will be checked using anti-plagiarism software. If plagiarism is identified,
this will result in a severe penalty ranging from loss of all or part of the mark to exclusion from your
Note: Please use the assignment referencing link to check the originality of your work before
The post Financial and Resource Management
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