This is an individual piece of work. 50% of module marks are awarded for this assignment.
You are a consultant employed in the strategy and operations division of a large consulting
firm. The firm provides a broad range of consulting solutions to clients and works across all
major industries and sectors and is constantly promoting thinking about key trends in
business in the various sectors it serves. Because of your reputation for producing
interesting but intellectually rigorous work which is valued by clients, you have been asked
to join a team charged with developing “viewpoints” for the firm. These viewpoints have a
variety of potential uses:
the basis of discussions with clients
presentation material for business meetings and conferences
for publication as thought-pieces on the firm’s website
Your leaders have recognised the growing interest and activity in the use of artificial
intelligence (AI) in the healthcare sector.
“AI in health represents a collection of multiple technologies enabling machines to sense,
comprehend, act and learn so they can perform administrative and clinical healthcare
functions. Unlike legacy technologies that are only algorithms/ tools that complement a
human, health AI today can truly augment human activity.”
Available at: https://www.accenture.com/us-en/insight-artificial-intelligence-healthcare
Your task is to develop a viewpoint to promote to clients titled “The future: Artificial
Intelligence in Healthcare”. (Refer to Appendix 1 for more information on Viewpoints in
your firm). The firm believes this viewpoint can lead to client discussions on an issue that
should be of significant interest to healthcare providers across the globe. Significant
interest from these possible clients would provide the potential for ongoing follow-on
consulting work, and the opportunity to build a continuing relationship in many cases. Your
leaders would like you, therefore, to articulate the “Artificial Intelligence in Healthcare”
concept in such a way as to generate interest from healthcare providers.
You must prepare initial materials to support conversations with clients on this topic. Senior
colleagues have noted that a viewpoint should be authoritative, by referring to key opinion
formers (academic, business and social-political) and drawing on key data and support, as
You have been told that you do not, as yet, have to prepare anything exhaustive or final.
Rather you must make sure that what you prepare is likely to attract attention and stimulate
the interest of clients. You should consider, however, that the implementation of an
effective AI Healthcare solution will require you to consider IS infrastructure – which
provides a future opportunity for your firm. You have been asked to be mindful of this
when developing your viewpoint, with a view to securing future business for your firm in the
area of Information System design, development, and implementation.
You are required to submit two deliverables for review, as detailed below. Note that this
means you are required to develop, but not deliver, a presentation.
A “pyramid” storyboard diagram clearly laying out our firm’s viewpoint of the
opportunities for healthcare providers of engaging with “Artificial Intelligence in
A pyramid-based PowerPoint slide pack supporting the viewpoint, that can be used
by members of the firm in discussions and presentations with clients and at
conferences. This pack must be limited to no more than 24 slides (to include all
slides to be presented, such as title slides, agendas, etc. – but excluding appendix
slides). You should include supporting notes pages within your presentation.
Learning Outcomes assessed:
Apply tools of research, analysis, decision-making and evaluation to a wide range of
scenarios and use them to devise, substantiate and sustain credible arguments leading
to possible viable solutions
Examine and appraise management and business concepts and frameworks through the
analysis of complex, multifaceted problems encountered by managers in international
Actively debate contemporary and potential future business and management issues,
and how these relate to transformational change within organisations
Research and synthesize a complex and disparate array of information
Analyse and critically evaluate business and management information
Prepare and deliver high-impact presentations that are clear, persuasive and
appropriate to their purpose
Engage with potential consulting clients in a professional manner
Presenting Coursework for Assessment
There will be opportunity to receive formative feedback on a pyramid draft, more details to
be advised in Semester 2.
Experience tells us that students who perform best in this assignment are those who spend
time developing a well thought-through and well-designed pyramid storyboard. You are
strongly advised to spend sufficient time working on your draft pyramid prior to submission.
This will ensure you receive really valuable feedback that enables you to perform well in your
Your PowerPoint presentation file must be submitted electronically to the Moodle drop-box
provided by 1pm on Monday 4 May.
The file you submit should contain your pyramid diagram, your PowerPoint pack of 18-24
slides, and any appendices you feel are appropriate. You should include a reference list
(Harvard format) in your appendices and provide citations for any data used.
Your pyramid storyboard diagram must be either one or two PowerPoint slides only. If you
cannot fit it all on one slide, you may have one slide for the introductory SCQA pattern, and
a second for the body of the pyramid.
Your slide pack should be between 18-24 slides, including all slides to be presented, such as
title slides, agendas, etc. but excluding appendix slides.
Marks will be earned for the following criteria. Equal weighting is applied to each of these
Does it DEFINE what is required?
address the purpose and scope of the project
structure the problem or issue
Does it provide a SOLUTION of what is required?
research and acquire appropriate content
analyse, evaluate and manipulate the content
advocate an effective viewpoint
Does it effectively COMMUNICATE conclusions?
create structurally coherent presentations
develop materials which are usable by other consultants
The post The use of artificial intelligence (AI) in the healthcare sector
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