[Solution]Communications: Breaking Through the Language Barrier

Instructions This media project is designed to reflect your skills in assessing the communications landscape on a cross-cultural level. This exploration will be the next…

Instructions This media project is designed to reflect your skills in assessing the communications landscape on a cross-cultural level. This exploration will be the next step of an overall strategy that takes into account proper communication for all audiences, including those with cultural differences. In this assignment, use the following scenario: Your company, which makes wine, has just received a multimillion-dollar contract to market its product to the people in the Republic of Georgia. Compose a multimedia presentation of 6 to 8 slides about your wine products. This presentation should demonstrate cross-cultural competency so that your product can be as successful in this foreign country as it is in the United States. COMMUNICATION APPROACH Demonstrates a clear understanding of cross-cultural competency MARKETING APPROACH Demonstrates a full awareness of the audience’s market culture and addresses how the product can be competitively successful in that market VISUAL LOOK AND FEED Creates a visual look and feel that is tailored to the specific audience
The post Communications: Breaking Through the Language Barrier

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