[Solution]TWITTER CASE STUDY

Complete the case study on Twitter Corperation. You’ll find the case study in the attachments. A formal, in-depth case study analysis requires you to utilize…

Complete the case study on Twitter Corperation. You’ll find
the case study in the attachments.

A formal, in-depth case study analysis requires you to
utilize the entire strategic management process. Assume your group is a
consulting team asked by the Twitter Corporation to analyze its
external/internal environment and make strategic recommendations. You must
include exhibits to support your analysis and recommendations.

The case study must include these components:

A total of 10–12 pages of text plus the exhibitsCover page (must include the company name, your group name, the date of submission, and a references page; the document must follow current APA guidelines)Matrices, which must be exhibits/attachments in the appendix and not part of the body of the analysis (The Strategy Club has excellent templates/examples for exhibits and matrices:

Case study deliverables (text must follow this order with
current APA level headings for each component): 

Executive SummaryExisting mission, objectives, and
strategies A new mission statement (include the
number of the component in parenthesis before addressing that component, below
are the 9 components) Great mission statements address these 9 components:Customers:
Who are the firm’s customers?Products
or services: What are the firm’s major products or services?Markets:
Geographically, where does the firm compete?Technology:
Is the firm technologically current?Concern
for survival, growth, and profitability: Is the firm committed to growth and
financial soundness?Philosophy:
What are the basic beliefs, values, aspirations, and ethical priorities of the
firm?Self-concept:
What is the firm’s distinctive competence or major competitive advantage?Concern
for public image: Is the firm responsive to social, community, and
environmental concerns?Concern
for employees: Are employees a valuable asset of the firm?Analysis of the firm’s existing
business model

SWOT Analysis – (comes from
researching the firm, industry, and competitors)  It is important to know the difference
between causes and effects in the SWOT analysis. Causes are important, not
effects. Once the SWOT Analysis is created, each group needs to construct the SWOT
Bivariate Strategy Matrix.
Deliverables for this section include:SWOT AnalysisInternal Factor Evaluation (IFE)
MatrixExternal Factor Evaluation (EFE)
MatrixSWOT Bivariate Strategy MatrixBCG Matrix (follow the Strategy
Club’s template, not the textbook’s format)Competitive forces, Competitive
Profile Matrix (CPM), and competitor’s ratios
Deliverables for this section include:Competitive forces analysisCPM and analysisCompetitor’s ratios and analyisHistorical Financial Statements – (Income
Statement (I/S), Balance Sheet (B/S) and Statement of Cash Flows) from the 3
most current years for the firm
The financial statements must include changes (deltas) between years.Ratios from the most current and
available 3 years with deltas and
analysis Alternative strategies (giving
advantages and alternatives for each)Pro-Forma Financial Statements (I/S,
B/S and Statement of Cash Flows) with deltas out 3 years and analysis
Each year must have 2 columns: 1 with your strategy and 1 without your
strategy.Include Pro-Forma ratios for the
first year out with deltas contrasting from the most current year’s ratios.Net Present Value analysis of
proposed strategy’s new cash flow and EPS/EBIT analysis
NOTE: To construct the first cash flow (cf1) at the very minimum,
the new revenue from your strategy(s) must be discounted back to the present
value by calculating EBIT and that figure will be your cfn for each
year. cf0 (initial cost of your strategy), cf1
(discounted cash flow first year), r (opportunity cost of capital, the rate of
the next best alternative use of cash/debt/equity resources).

Specific recommended strategy and
long term objectives
Explain why you chose the strategy, and discuss how much the strategy will cost
to implement and how much new revenue your strategy will create. Include your
action timetable agenda for accomplishing your strategy.Proposed new business model
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