Scenario and activity
You are going to apply to work as an Innovation Department
Intern at ”Bigbelly” – a world leader of smart waste & recycling solutions for public
You will be invited to an internship interview – at (Bigbelly)- where you will have the opportunity to reveal your understanding of
innovation by demonstrating the following aspect of the subject area:
1.0: Explain the
context for innovation and determine the difference between invention and
Innovation vs invention:
Definition of innovation and
commercialization, taking into consideration the challenges this creates for
small businesses. Use examples and picture to support your answer.
Definition of invention and how
invention is created. Use examples and picture to support your answer.
Turning invention into innovation and
sources of innovation
a) Creating a structure and culture
of innovation; getting the organization to know the difference between
invention and innovation.
b) Explain how organizational vision, leadership, culture and teamwork
can shape innovative ideas.
2.0 Explain the
different types of innovation
Processing different types of innovation:
The use of the innovation funnel to
manage new solution/idea development.
Overview of the different types of
innovation with a focus on disruptive and incremental innovation, and exploring
pros and cons of each approach.
The 4Ps and innovation space
strategy. When explaining the use of the innovation funnel use
examples relating to an organization of your choice to support your answer
The development of frugal innovation
in response to necessity vs market driven innovation. Ensure you develop your answer to include examples of frugal
innovation within an organization/s of your choice.
Analyze and apply the innovation funnel in an
organizational context of your choice. Within your answer demonstrate how your
organization uses the innovation funnel.
3.0: Discuss the
process required to commercialize innovation
Commercialization of innovation:
Adopting the New Product Development
(NPD) and commercialization funnel to drive new products to market; building
the Innovation Business Case, in market testing and iteration routes to market
and market launch.
The impact of advanced technology and
information management on research, testing and developments methods.
Consideration of big data and
cognitive systems to predict behaviors and future trends, social media and
constructing multimedia platforms for promotion and distribution.
Accessing funding and resources:
The reasons why an organization would
want to access funding (e.g. product development, marketing) and the different
types of funding sources available.
Consideration of resources a small
business may require to commercialize their offering (e.g. office space, etc.)
4.0: Evaluate the
range of methods for protecting ideas and understand their advantages and disadvantages
The definition of intellectual
Exploiting knowledge and intellectual
Overview of key IP tools including
copyrights, trademarks, design rights and patents. The role of branding in
protecting the innovation and the limitations of IP in an international
The implications of growth of open
source and open innovation platforms upon IP.
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