[Solution]Research & Analysis Paper

Research & Analysis Paper – Part I Assignment Summary of the Organization (8 marks) • Provide a brief overview of the organization you have chosen.…

Research & Analysis Paper – Part I Assignment

Summary of the Organization (8 marks)
• Provide a brief overview of the organization you have chosen.
• The summary should include the organizations; name, industry/market they are in,
location, history and description of the organization’s products or services offered,
values, and any other information about the organization you feel is important and
relevant.
• The summary should include the major themes which you’ll be addressing in your
paper. You may not find all the information you would like, so you may need to make
some assumptions based on your research.
• Research must be evident throughout.
Note: Although the Summary is the first section of your assignment, you might find
it easier to write your Summary once your assignment is finished as it will be
easier to complete and will contain more substance once you have already performed
your research.
*For the purpose of this assignment, the term organization is synonymous with company.
Customer Base (4 marks)
• Describe the customers your organization serves. What type of information should be
included when researching their customers? Information may include, but is not
limited to, factors such as age, gender, income, ethnicity, occupation, location (do
they live in urban, suburban, or rural areas?), values and interests, etc. Essentially,
you’ll need to research who your company targets and provide a description of their
perfect customer.
Mission and Core Values (4 marks)
• Describe the mission of the organization (purpose of the organization/ why they
exist).
• In addition to providing the organization’s mission, interpret the organization’s
corporate culture and core values.
• Your personal insights/ideas/perspectives are evident throughout.
• Research must be evident throughout.
• If you cannot find the organization’s mission statement you’ll need to identify their
“purpose” on your own and explain, based on your research, why they exist and
what you feel their mission is.
Vision (4 marks)
• Describe the vision of the organization. Based on your research, where do the want
to be in the future?
• If you cannot find the organization’s vision statement you’ll need to identify their
vision on your own and explain, based on your research, where they see themselves
in the future/ what they aspire to be.

Corporate-Level Strategies (6 marks)
• Identify the organization’s corporate level strategy (growth, stability, or renewal)?
• Justify your response and provide examples. Note: If the organization uses growth,
be sure to identify which growth strategy they use. If they use renewal, which
renewal strategy do they use?
• Your personal insights/ideas/perspectives are evident throughout.
• Research must be evident throughout.
Business-Level Strategies (6 marks)
• Which business level strategy does the organization use in order to gain ‘competitive
advantage’ (cost leadership, differentiation, or focus)? Justify your response.
• Your personal insights/ideas/perspectives if the business strategy is effective. Why or
why not?
• Research must be evident throughout.
SWOT Analysis (16 marks)
• The SWOT Analysis will address the entire organization as well as the product or
service you chose.
• Full/complete sentences are required.
• Your personal insights/ideas/perspectives are evident throughout.
• Research must be evident throughout.
Be sure to address all four sections in your SWOT Analysis and provide a section and
bold heading for each. See below.
Strengths (internal):
• Identify strengths of the organization and of the product/ service you chose.
Strengths are factors which will help the organization achieve its marketing goals
and become more competitive (e.g. employee training, employee experience/
knowledge, financial resources, products/ services, etc.).
Weaknesses (internal):
• Identify weaknesses of the organization and of the product/ service you
chose. Weaknesses are factors which will keep the organization from achieving its
marketing goals and becoming more competitive (e.g. lack of employee training, lack
of employee experience/ knowledge, lack of financial resources, poor quality
products, etc.).
Opportunities (external):
• Identify opportunities for the organization and for the product/ service you
chose. Opportunities are external factors which will help the organization achieve its
marketing goals and become more competitive (e.g. technology, economy,
competitors, social trends, legal issues, emerging target markets etc.).
Threats (external):
• Identify threats to the organization and to the product/ service you chose.
Threats are external factors which will keep the organization from achieving its
marketing goals and becoming more competitive (e.g. technology, economy,
competitors, social trends, legal issues, emerging target markets etc.)

Organized & Structured (2 marks)
• Assignment is well organized/ structured as per assignment instructions (e.g. divided
into sections, proper bolded headings are used as per instructions, etc.). Looks
professional and illustrates evidence of pride taken.
• The paper is the required length of 6-7 pages.
Spelling, Grammar, & Sentence Structure (3 marks)
• Writing is clear, concise, and well organized with excellent sentence/paragraph
construction. Thoughts are expressed in a coherent and logical manner.
APA Formatting (3 marks)
• Be formatted in accordance with APA guidelines. You must include a separate
reference page listing your sources as well as a title page (these are not included in
the 6-7-page requirement for the body of the paper).
• You must cite ALL of your sources using APA formatting
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