[Solution]Strategic International Business Management

TASK 1. Evaluate the following 2 countries to identify which represents the most potentially attractive target market for Lidl’s future international expansion strategy: Mexico Norway…

TASK
1.

Evaluate the following 2 countries to identify which
represents the most potentially attractive target market for Lidl’s future
international expansion strategy:

Mexico

Norway

In order to evaluate which of these 2 countries
represents the most potentially attractive target market, you are required to
undertake a comparative PESTEL analysis of those macro-environmental
factors of the 2 countries that are relevant to Lidl.

– Worth 20% of the overall mark

– Not included in the word count

This background analysis must be included as an
appendix, presented in table format and must be no more than 5 pages in
length. Data should be recent, primarily quantitative
and obtained from appropriate sources (e.g. the most recently published
World Economic Forum’s Global Competitiveness report).A scoring system should be used for each
macro-environmental factor / sub-factor for each country to show whether
each factor / sub-factor is more or less attractive for your company.
These scores should then be totalled for each country in order to arrive
at an overall scoring of attractiveness for each country.Further guidance on undertaking the comparative
analysis of the 2 countries is available in the Assignment Briefing slides
on Blackboard.
The post Strategic International Business Management

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