Rough Draft – 100 points (4-6 pages plus your works cited) Final Draft – 200 points (8 pages minimum, plus your works cited) For the final project, you will be writing an informational or analytical report on a business issue or problem. The issue or problem must be complex enough to require research and/or analysis. Examples include redesigning a manufacturing line, marketing analysis for a new product line, changes in policy or procedure for a large corporation, plan for starting a new business, or recommendations for avoiding layoffs or a bankruptcy of a large business. This is not an exhaustive list. These are just general examples. You are free to use any of these or to find your own (please get approval from instructor prior to writing your rough draft). Your research can include business websites (NO more than 2), business magazines, academic journals, newspaper articles, government websites, utility websites (for average costs on heating, water, electricity, internet service, cell phone service, etc.) and retail outlets (if you need to purchase anything for your proposal – you can use Office Depot, for example, if you need to get prices for computers or office supplies). No wikis, general search engines, or blogs (Huffington Post is a blog). Your limit on resources is 8 total. General Format and Structure of Project (pgs. 281-294 in text) Title Page Table of Contents List of Illustrations (if needed) Introduction Main Sections of the Proposal • research • capital and continuing costs • impact on employees • job descriptions • salary descriptions • fundraising options (if a non-profit is being proposed) • visuals • SWOT analysis (strengths, weaknesses, opportunities, and threats) • benefits of proposal (These are just suggestions for the main section. You may use all or none of these suggestions depending on the type of proposal you are preparing.) Conclusions and Recommendations Appendices (as needed) Works Cited (Does not count as a page) Additional Requirements Visuals may be used throughout the report if their information can clearly demonstrate the results of research or analysis. They may be included in the body of the proposal or grouped in an appendix. You may use visuals from a source (with proper citations) or create original visuals. DO NOT use just pictures – visuals should include logos, charts, graphs, tables, or other data driven visuals. The rough draft must be 4-6 pages of material, plus your works cited. – DO NOT send in 4-6 pages with just headers or notes about what you plan to write. If there is no substance for me to offer advice on for revision and completion, the draft will receive a failing grade. The draft should be typed using Times New Roman font, size 12 and proper spacing and formatting should follow the example in the text between pages 281 and 294. The proposal should be written in the third person (no I, me, my, we, our, us, you, your). The final proposal should be a minimum of 8 pages in length. No more than 25% of the body may be filled with visuals (so, no more than 1.5 pages worth of visuals). There is no maximum on page length, but the 25% rule applies to your final number of pages. The proposal should be typed using Times New Roman font, size 12 and proper spacing and formatting should follow the example in the text between pages 281 and 294. The proposal should be written in the third person (no I, me, my, we, our, us, you, your). There is also a sample proposal available for review on Blackboard in the Information section. Appropriate headings and subheadings as well as accurate page numbering are expected. Your final grade will be determined by the quality of the research and how it is applied to the proposal, the organization of the work, following the guidelines of the assignment, following the proper formatting structure, and grammar and mechanics. No proposals will be accepted late except under extreme circumstances.
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