[Solution]Development of digital business strategy

Evaluate issues relevant to the development, implementation and evaluation of successful strategies for business performance, in particular e-business strategies Critically appraise the challenges faced by…

Evaluate issues relevant to the development, implementation and evaluation of successful strategies for business performance, in particular e-business strategies

Critically appraise the challenges faced by managers in the development and deployment of strategy for enhancing business performance

Critically analyse how business prepare effectively for the future, transforming strategies into plans, plans into actions, and actions into results, and apply a range of alternative models and tools in environmental analysis and performance measurements for competitive advantage

Successfully deploy relevant critical, analytical and academic skills in an extended piece of writing related to management information systems

Assignment Brief

This assignment requires students to choose a company/organisation:

Choose Company/Organisation

Some suggestions on the company/organisation include:

A retail chain;A manufacturer;A public sector organisation;The company/organisation that you work for; etc.

Individual Report – 4,500 words

Each of the students is required to produce a research report of 4,500 words to address the following areas. Students are strongly encouraged to utilise relevant theories/concepts/tools/ techniques, showing distinctive, independent and critical thinking.

Digital technologies such as big data analytics and artificial intelligence are now considered key sources of competitive advantage. Critically evaluate your chosen company/organisation’s current digital adoption; based upon to develop an effective digital business strategy that may be implemented to increase competitiveness. Discussions and applications of strategic analytical tools are expected in this part of report.

Critically appraise how the chosen company/organisation manages its business performance.Within this part of submission critical discussions of the business performance management tools are required. A list of the key performance indicators (KPIs) to measure its performance should also be provided.Critically evaluate the big data technology, indicating how this technology could be exploited by the company in order to enhance its business performance.

Reference List will contain between 15 to 20 sources. As a MINIMUM the Reference List should include 4 refereed academic journals and 5 academic books.

Specific Assessment Criteria

STRUCTURE: Unfolds an argument lucidly, with a conclusion expressing candidate’s own judgement in a mature way, synthesizing strands in the report (not just summarising).

KNOWLEDGE & UNDERSTANDING: Extensive application of theoretical concepts, aptly expressed, using wide ranging concepts/technical terms showing a sophisticated and critical understanding with some originality, for example in connections made or in depth or breath of context considered.

USE OF SOURCE: Critical use of multiple sources, with sophisticated handling of, and insight into, primary and secondary sources and the basis in the primary sources for the secondary sources’ arguments.

STYLE: Excellent standard of work submitted, efficiently and lucidly written, without unnecessary complication; standard of written English is virtually impeccable; carefully word-processed using academic conventions judiciously.
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