Your final assignment is to identify a real campaign for one of your companies or create one. The campaign can be a new product launch, a re-launch, an issue related campaign, etc.
The assignment must include the following elements and not be more than 6-8 pages including any infographic or graphical supporting material.
THE ASSIGNMENT IS DUE ON FINAL DAY OF CLASS, MAY 13
A brief Intro/Situational Analysis – This is a short description/overview that summarizes the business environment/marketplace surrounding the company leading to why you are executing this campaign at th current time.
Research – This can include both existing secondary and/or original primary. Summarize research points in one or two paragraphs.
Campaign Objectives – List three – five campaign objectives saying to sell more product or make money is not sufficient. The objectives must have some strategic grounding based on research.
Target Audiences – Who are the primary and secondary target audience/audiences.
Messages – what are the three PR messages you want the audiences to know.
Strategies and tactics – Cite four to five strategies and tactics. Be specific as to the channels you intend to use. This section should clearly speak to how the influencers and brand/campaign activation will help achieve the goals and objectives. It should also show how you leverage the research to inform the strategies.
Time Table – For the purpose of the assignment use a six month role out and create a timetable of when things will sequentially happen in a strategic manner. Cite why certain things will happen in a certain time frame.
Evaluation/measurement of success – Describe how you will evaluate and identify the bench marks for success.
Exhibit – if you choose to create and y charts or infographics please attach.
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