Assignment Details and Instructions.
Students are required to produce an individual research proposal (7000 words) :
• containing a review and justification for the context of the research• formulate research questions• a significant review of literature and secondary data• research methodology and design
Students are offered an opportunity prior to submission, to formatively discuss their developing work with their supervisor in specified, scheduled sessions (5 hours).
Students may fulfil the requirements of the Unit by proposing one of 4 typesof research:
Consultancy based: Entailing the answering of distinct research questions, whichare triggered by an issue of strategic or operational importance to a specificclient organisation, mainly by conducting fieldwork (collecting primary data) inthe client organisation, with the objective of offering an appropriate short tomedium term solution to the business, and also drawing out the implications forwider marketing, advertising, PR, digital, Tourism or communications practice.
Empirically based: Entailing the answering of distinct research questions, whichare triggered by an issue of strategic or operational importance, mainly byconducting fieldwork (collecting primary data), with the objective of drawing outthe implications for wider marketing, advertising, PR, digital, Tourism or communicationspractice.
Library based: Entailing the answering of distinct research questions, which aretriggered by an issue of strategic or operational importance, mainly by gatheringsecondary data and doing an analysis of published interpretations ofexisting data sets, with the objective of drawing out the implications for widermarketing, advertising, PR, digital, Tourism or communications practice.
Enterprise Based Business Plan: Entailing developing a business plan for a start upbusiness, underpinned by secondary data and fieldwork in the proposedbusiness area, with the objective of a possible launch of a small enterprise.
You will need to complete the following sections in your proposal and here is more information of what to include. Guideline word count for each section is indicated. 10% + or – word count is allowed.
Introduction (1500 words)
This provides the underlying rationale and purpose of the study. It should set out the business context and any existing strategic issues, demonstrating to the reader the relevance of the study in this context. In this chapter you are expected to describe aims and objectives for the investigation, and to identify specific research questions, which may take the form of hypotheses that will be tested within the study.
Literature Review (3500 words)
This provides a critical review of the literature related to the problem area you are studying. This means that you should demonstrate your ability to identify and to analyse the strengths and weaknesses of the theories or schools of thought relevant to your topic. You should also demonstrate your ability to identify how your study may contribute to the existing body of knowledge.
This should close with the articulation of a conceptual framework, that is, a comprehensive synthesis of the analytical models and concepts which you used to answer your research questions. This framework consists of patterns of concepts and their interconnections. In other words, it explains how all the concepts fit together and how they relate one to another. The conceptual framework informs your data collection, in determining what ‘measurable’ concepts may constitute empirical evidence, and in determining the nature of the data to be collected.
Methodology (2000 words)
This chapter presents your research plan. This includes a reference to your ‘measurable concepts’ or research variables, a choice of method(s) for data collection, a rationale for the implementation of the method, how the gathering of raw data was operationalised, and a choice of method(s) for data analysis. This chapter should describe and justify the choice of methodology and methods adopted for the work, exposing any potential weaknesses. You should also characterize your data source, your sampling technique, the sample size, and the rate of response (if applicable).
In order to comply with ethics procedures you must complete an Ethos application prior to commencing any primary data collection. Submit your online Ethos application by 9th June. Please complete the UG and PGT application NOT the full application-details on the Moodle page.
Details of the bibliographic references made in the text should be included in this section. Executive has introduced a standard Harvard referencing style for all undergraduate and postgraduate programmes in the School. You should use this standard.
A document is available from the library providing instruction on applying the Harvard referencing standard to your work – this includes detailed instruction on how to cite from and reference different sources. In addition, a two page handout providing examples of how to reference different sources is available from the library.
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