Reading and Background Material to helpModule 3 Reading (Use what you need to assist with participating in the TDs) U.S. Generally Accepted Accounting Principles (ranges from assets, liability, industry code, etc) at http://cpaclass.com/gaap-accounting-standards/codification-100/asc-codification-topic-105.htmPrinciples of Accounting at http://www.principlesofaccounting.com/U.S. Government Accountability Office (GAO) at http://www.gao.gov/. Financial Statements: Cash Flow: https://www.investopedia.com/university/financialstatements/financialstatements3.aspWhere to find a sample of cash flow statement: http://blog.accountingcoach.com/cash-flow-statement-2/Putting EBITDA in Perspective: http://csinvesting.org/wp-content/uploads/2012/09/placing-ebitda-into-perspective.pdfInvestopedia: http://www.investopedia.com/terms/c/contributionmargin.asp (Very useful link for plain language of terms such as Contribution Margin, Cash Flow, SFAS, etc.)Glossary of Marketing Terms and Definition https://www.thebalancesmb.com/marketing-terms-and-definitions-2295418Purkayastha, A., & Sharma, S. (2016). Gaining competitive advantage through the right business model: Analysis based on case studies. Journal of Strategy and Management, 9(2), 138-155. Retrieved from ProQuest Central database in the Touro library.Understanding Cash Flow. (2016, January 3). Retrieved May 24, 2019, from https://www.youtube.com/watch?v=2BCbxrP7Ypo
ORGANIZATION IS CHICK-FIL-A
.What is your organizations marketing strategy/mix? What differentiates it and or gives it a competitive advantage over others in the industry. How is it relevant to Porter’s model and or PESTLE?
Retrieve your organization’s financial statements, then review the concepts below, identify them within your organization’s financials, then briefly explain their implications within your selected organization.
-Statement of Financial Accounting Standards
-Cash flow after operations
I have attached the other assignments we submitted regarding this company for you to look back at.
Please make sure each question is answered separately. So #1 and #2. No plagiarism. APA format. Please cite sources.
The post What is your organizations marketing strategy/mix?
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