[Solution]New product marketing report

General Overview: Have you ever expressed the opinion that you could come up with a better product OR that you have a great idea to…

General Overview:

Have you ever expressed the opinion that you could come up with a better product OR that you have a great idea to make a lot of money by developing a product that would be very successful? We think everybody has to some extent.

Well here is your opportunity to put some of your marketing learning into an assignment and develop your idea formally by coming up with a marketing mix.

You will remember that the marketing mix consists of the decisions made about:

ProductPricePlacePromotion.

Requirements:

You are to prepare a marketing report identifying the target market for your product and the appropriate marketing mix. You may use all the checklist questions and any other factors you consider to be relevant to the sales success of your product, taking into consideration the simplifying assumptions.

Your report must be between 1,200 and 1,500 words.

Use in text referencing and bibliography.

Obtain teacher’s approval for your product idea by Friday Week 3

Simplifying the assumptions of creating a new product.

Market research shows there would be a demand for your product

In order to standardise the assessment, the new product has to be a physical product not a service. This excludes all products only requiring electronic delivery.

You have a substantial budget relative to the new product. This cannot exceed AU$500, 000.
The post New product marketing report

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