The Government and the creative industries sector, through the Creative Industries Council (CIC), have
agreed a Sector Deal to unlock growth for creative businesses in the UK. The Sector Deal will invest
more than £150 million across the lifecycle of creative businesses, including:
● places of the future – by funding leading creative clusters to compete globally
● technologies and content of the future – via research into augmented reality and virtual reality
● creative skills of the future – via a careers programme that will open up creative jobs to people
of every background
Figures released in the UK in November of 2017 provisionally showed that the creative industries
contribute more than a quarter of a billion pounds to the UK a day, or approximately £10.5m in every
Not only do the creative industries play an essential role in how the world perceives the UK, as
demonstrated by the statistic above, they are also a vital part of the economy. The sector is now one of
the fastest growing industries.
To help promote this success the Creative Industries Council (CIC) are organising an exhibition which
will travel to both the UK and Global venues, showcasing young Architects, Interior, Moving Image,
Digital, Fashion, Graphic and Video Effects Designers whose work pushes the boundaries of design.
The aim of the exhibition is to promote innovation within the Creative Industry. Specifically aiming at
young people or anyone interested in a career in the industry.
You have been asked to design an exhibition stand for this event. The exhibition title is ‘Creative
Skills of the Future 2020’. The aim of this event is to:
1. Showcase young Architects, Interior, Moving Image, Digital, Fashion, Graphic and Video Effects
Designers whose work pushes the boundaries of design.
2. To raise awareness of what a design professional is, and the importance of the role they play in
the UK and global economy.
3. To demonstrate innovative use of sustainable materials in the design.
4. To champion the use of multimedia technology within the design for both educational and
● Visitors must be able to interact with the design. The interaction must be educational.
● The interaction has to be both exciting and informative.
● Sustainability: The design(s) must utilise products and materials sensitively in terms of
● Your stand will be inside a big venue along with 40 other stands.
● The size of your stand is: 8m x 8m x 8m
● All amenities i.e. water, electricity, restrooms will be supplied by the venue. You do not have to
consider toilets/restrooms as part of your design.
● The design of the stand can have more than one floor
● You MUST consider accessibility.
● Health and safety must be a consideration within the design and must be evidenced in the
written aspect of the report.
What you must produce:
● You must submit your rationale and ideas for the space in the form of a 2,000-word design
report. The word count MUST be 2,000 +/- 10%. Students submitting reports with word count
below the threshold will be unable to achieve more than three marks for Learning Outcome (LO)
C1 & D4 (full mark for this outcome is 15).
● You must also submit sketches and annotated drawings to support the proposal.
● You must use the report template supplied. It contains the following sections:
o Title Page
o Executive Summary
o Contents page
o Introduction: to include the background, aims and objectives of the proposal
o Context: to include general research involved, understanding of the design
requirements, analysis of the opportunities and constraints of the site.
o The Proposal: This section must include plans, elevations, 3D visualisations and photos
of physical models. Materials to be used in the construction. Accessibility and flow of
activity through the exhibit. Any health and safety considerations, Creative and critical
thinking behind the design and how the design(s) link to the original research.
o Conclusion: How the design concept meets the requirements of the brief.
● You must complete ALL sections of the report.
● You must supply comprehensive drawings as part of the design report:
o At least 1 x 3D rendering (axonometric or isometric),
o 4 x elevations
o 1 x plan (of each floor)
● The drawing can be completed by hand BUT must be of a high quality. You could also complete
the drawings using CAD.
● You must also clearly outline the multimedia element of the design and draw up plans. You
must explain how it works and use the multimedia evaluation points learnt in class to justify its
design and inclusion.
ILSC Skills Tested
● Personal Development (Self-reflection, responding to feedback)
● Presentation Skills
● Self – Directed Study
● Writing Skills (Accuracy, Coherence)
● Analysis and Problem Solving
● Planning Aspects (Structure, Content Development)
Assessment A submission requirement
● Fully completed 2,000 word Design Report
Assignment status: Solved by our experts