Throughout this course, we will explore market planning from the perspective of the marketing manager. While the marketing process and the specific responsibilities of a marketing manager vary across industries and firms, developing a strategic marketing management process assists in achieving marketing objectives.
For your project, you will select a product or line from a Fortune 500 Company and develop a strategic marketing plan for all four phases.
The project will be submitted in four phases. Phase 1 will be a paper exploring strategic focus.
Phase 2 will be a situation analysis paper.
In Phase 3, you will explore the market product focus of the company you chose, and Phase 4, you will develop an integrated marketing mix strategy.
In this assignment, you will focus on the marketing program and develop an integrated marketing mix strategy based on your target market.
Analyze the product marketing tactics including benefits, branding, and packaging. How do your tactics relate to the target market?
Determine your pricing objectives, strategies, and tactics. Defend your pricing decisions.
Select the best distribution channel. Defend your channel selection.
Create an effective promotional plan. How do you integrate the various mediums?
Five pages in length, excluding the Title and Reference page.
APA format, including in-text citations for referenced works and a Reference page.
A minimum of two resources.
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