[Solution]Marketing Retailing

Marketing Retailing WSJ Article: Link: https://www.wsj.com/articles/j-c-penney-plots-a-comeback-less-clutter-more-yoga- classes-11572535484 Title: J.C. Penney Plots a Comeback: Less Clutter, More Yoga Classes   SUMMARY: J.C. Penney Chief Executive Jill…

Marketing Retailing
WSJ Article: Link: https://www.wsj.com/articles/j-c-penney-plots-a-comeback-less-clutter-more-yoga- classes-11572535484
Title: J.C. Penney Plots a Comeback: Less Clutter, More Yoga Classes
 
SUMMARY: J.C. Penney Chief Executive Jill Soltau is focused on getting back to basics. She is making stores easier to shop by removing piles of excess goods and getting out of less profitable categories such as appliances.
DISCUSSION QUESTIONS:

List and describe at least three elements of CEO Jill Soltau’s strategy.
Critically evaluate (discuss both strengths and weaknesses, or advantages and disadvantages) of each element of J.C. Penney’s strategy you described in your prior answer.

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