[Solution]Vertical Integration and Diversification

Know the difference between Business Strategy, (how) and Corporate Strategy, (where). Define the three “boundaries” or dimensions of which it is accessed; (1) industry value…

Know the difference between Business Strategy, (how) and Corporate Strategy, (where). Define the three “boundaries” or dimensions of which it is accessed; (1) industry value chain, (2) products and services, and (3) geography (regional, national, or global markets). And understand which of those dimensions is addressed by either Vertical Integration or Diversification

 
 

Understand the purpose of the Value Chain and how it is used in vertical integration
Describe and evaluate different types of corporate diversification, (Single business, dominant, related and unrelated)
Understand the BCG matrix and how the tool is used to determine a firm’s SBU’s and portfolio of products. Invest/Build, Harvest/Divest, Hold

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