Current e-commerce businesses: (choose one)
The following questions require critical thinking to be answered successfully. The answers to these questions will drive the ways of improvement of the current e-commerce business.
Know the business 5 marks
What is the business? (your choice)
What is the idea? (the visioning process)
Introduce the e-commerce business you have chosen.
Provide an overview of the business idea
Product and type of services.
What are the different types of products? Explain
What kinds of services does the online store provide? [ customer service, exchange and return, delivery, and payment options] Explain
Where is the money?
What is the company’s business model?
What is the revenue model? Give a general idea of how the business generates revenues
Who and where is the target audience? Explain demographics, lifestyle, consumption patterns, etc.
Characterize the marketplace.
Size, growth, demographics, structure, competition
Research the market and give an idea about each point
Describe the content of the business website
Conduct a SWOT analysis for the business (Explain each point)
At least three points for each
Develop an e-commerce presence map.
(For example: website, email … etc.)
What activities does the company use these platforms for? (E.g. marketing, customer service, news…etc.)
Explain the design of the system
Explain in detail the design of the system (business objectives, system functionality, information provided)
Ex: Display goods
Dynamic text and graphics catalog
What can be improved or added into the system design?
Explain the current business e-commerce features
What are the current website features?
What types of these features can be annoying to customers? Provide pictures.
What can you do to improve the current features on the website?
Explain the business e-commerce process
Explain in detail all the steps from the time user enters the website until the final user buys a product.
What can be improved in the process?
Evaluate the website design focusing on the eight most important factors in successful e-commerce site design (ease of use, ease of purchase, simple graphics … etc.). You are required to evaluate each factor.
What can be improved in the site design to be one of the most successful e-commerce websites?
The development of an e-commerce website requires more interactive functionalities, such as the ability to respond to user input (name and address forms), capturing customer orders for goods and services, clearing credit card transactions on the fly, consolidating price and product databases, and even adjusting advertising on the screen based on user characteristics.
Explain the different types of software used on the website to perform the current functionalities.
What can be done to improve the software?
Payment and Security
What are the methods of payment available in the online store?
What other methods can be added? Explain why?
What are the technologies used on the website to secure the online transactions?
What other technologies can be added? Explain why?
Categorize marketing and advertising strategy and method.
Explain the current online, offline, and social media marketing strategies of the e-commerce business?
What can be done to improve the marketing aspects of the business?
Know your competitors.
Choose a website of one competitor in the same industry (locally or globally) and compare it with your chosen company’s site. Indicate why the competitor’s website is better or worse than the chosen company’s website. Provide screenshots with explanation.
What can be done by learning from your competitor’s experience?
Conclude your report.
Summarize the above points and include your recommendation to improve the e-commerce business.
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