Using the Adidas Company and product/service, you will answer the following questions:
Who are the competitors in this space?
What are the overarching benefits they have to offer the consumer? What do they offer that is different or attractive to the consumer?
What gap will you fill by offering your redefined or new product or service?
Paper length should be 3 to 4 pages in length using APA formatting and should include a cover page and reference page which are not included in the page count
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