Learning Goal: I’m working on a retail management writing question and need a sample draft to help me learn.
For this assignment, select a retailer that interests you. That interest can be a retailer that you would like to potentially have an internship or full time position, or you can just select a retailer that you find interesting. The only restrictions on your selection are the following:
1. The retailer must have some physical locations.
2. The retailer must mainly sell merchandise, and not primarily services.
3. You have to be able to get access to information about the retailer through published documents (including the retailer’s own information from annual reports or its website).
For this assignment, you will need to do some research on your retailer, and write a brief summary (approximately 250-300 words) of its Retail Market Strategy. This would include at minimum:
a) target market
b) retail format
c) how it seeks a sustainable competitive advantage
d) its growth strategy (adding stores, growth of existing stores, geographic expansion, diversification, new formats, vertical integration)
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