[Solution]Hotel Sales Kit Assignment

Learning Goal: I’m working on a retail management case study and need support to help me learn. For this assignment you will be required to develop…

Learning Goal: I’m working on a retail management case study and need support to help me learn.
For this assignment you will be required to develop a Sales Kit for a property Horsehoe Valley resort. You can google search about the property. And further information is provided in a file provided

 
 
 
In GROUPS of 4-5…
 

For this assignment you will be required to develop a Sales Kit for a property of chocie. You must choose a property from a region that is unfamiliar to the members of your group.

 

The Sales Kit will be used by an Intermediary and must provide information for both the business and leisure markets.

 

The Assignment will be due at the start of class in Week 6 by 9:00 am.

 

Please attach the Rubric and student numbers listed in alphabetical order by last/family name, provided with the group member’s names.

 
 
 
 
 

SAMPLE TEMPLATE
 
Table of Contents
 
Introduction
Hotel Name and a brief overall description
 
Community
Give a description of the city/surrounding community that will help to market the destination to international travelers.
 
Property Fact Book
General Property Description
Guestrooms
Restaurants & Lounges – sample menus
Meeting and Banquet Facilities – sample menus
Technology Available including Audio Visual Equipment
VIP Packages
Transportation
Recreational Facilities
Outside Services / Vendors
Guest Description
Seasonality
 
Competition
Describe briefly the three closest competitors.  Identifying the competitor’s greatest strengths and weaknesses when compared to your property.
 
Business Travelers
Identify the features that should be featured at a presentation to a potential group business travel client.
 
Leisure Travelers
Identify the features that should be featured at a presentation to a potential group leisure travel client.
 
Conclusion
Provide a closing summary for a sales presentation that emphasizes the properties differentiating characteristics.  This is the last line of your sales pitch and should be used to clinch the sale.
 
 
Hotel and Convention Sales MKTG2034
Hotel Sales Kit – Group Assignment
 
Property Name:  ____________________________________________________________
 
Group Members:                   1.             ___________________________________________ # _________________
 

___________________________________________ # ________________

 

___________________________________________ # _________________

 

___________________________________________ # _________________

 

___________________________________________ # _________________

 

___________________________________________ # _________________

 
 
 
Introduction                                                                         0    1    2    3    4    5
 
Community                                                                          0    1    2    3    4    5    6    7    8    9    10
 
Property Fact Book
General Property Description                                            0    1    2    3    4    5
Guestrooms                                                                          0    1    2    3    4    5
Restaurants & Lounges                                                      0    1    2    3    4    5
Meeting and Banquet Facilities                                        0    1    2    3    4    5
Technology Available                                                        0    1    2    3    4    5
VIP Packages                                                                       0    1    2    3    4    5
Transportation                                                                     0    1    2    3    4    5
Recreational Facilities                                                         0    1    2    3    4    5
Guest Description                                                                0    1    2    3    4    5
Seasonality                                                                           0    1    2    3    4    5
 
Competition                                                                         0    1    2    3    4    5    6    7    8    9    10
 
Business Travelers                                                              0    1    2    3    4    5
 
Leisure Travelers                                                                 0    1    2    3    4    5
 
Conclusion                                                                            0    1    2    3    4    5
 
Spelling, Grammar, and Presentation                              0    1    2    3    4    5    6    7    8    9    10
 
 

 
TOTAL
100
 

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