Learning Goal: I’m working on a marketing case study and need an explanation and answer to help me learn.
In the simulation, you will play the role of Marketing Director for Blue Laundry Detergent where you’ll need to balance these two efforts. •You will be provided with a dashboard that tracks a variety of marketing information. Using that information, you will design and implement a marketing plan. The simulation will provide you information on how the market responded to your decision.
Your paper will focus on the decisions you made and how you adjusted them as a result of the market’s response:
What modifications did you make to your strategy based on each round’s results? •Do you feel that your decisions changed the value proposition and/or the customer relationship with the brand? •What holistic observations can you make from the entire run of the simulation: •What do you feel is the impact of sentiment on production decisions, media buying, and other complex considerations of the marketing value chain? •What was most interesting to you about the simulation? •What was your reasoning as you worked through each year’s inputs to arrive at strategic decisions?
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