[Solution]Content Analysis

Amanda Torres 2 posts Re: Topic 5 DQ 2 For a researcher to conduct content analysis they would first have to examine the data, or…

Amanda Torres
2 posts
Re: Topic 5 DQ 2
For a researcher to conduct content analysis they would first have to examine the data, or in this case, examine some of the more popular commercial movies during that time frame using theoretical sampling. The researcher would create categories or coding units, for example, to determine violence one category might be anytime they showed explosives, another might be when the movie displays guns. They would conduct qualitative content analysis by qualitative codes “(words that represent larger themes or ideas) to particular points on a visual image.” (Gordon, 2019. Pg. 192) The researcher would then tally the number of times a particular category was observed.
 
 
 
Hsieh, H., & Shannon, S. (2005). Three approaches to qualitative content analysis. Qualitative Health Research, 15(9), 1277-1288. doi: 10.1177/1049732305276687

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