[Solution]Rui Zhou and Versace

Instruction – Rui Zhou and Versace   Do sufficient research about the brand Rui Zhou and Versace, https://www.ruiofficial.me/about https://en.wikipedia.org/wiki/Versace   then Write the Brand building and development Issues (respectively), answer…

Instruction – Rui Zhou and Versace
 
Do sufficient research about the brand Rui Zhou and Versace, https://www.ruiofficial.me/about
https://en.wikipedia.org/wiki/Versace
 
then
Write the Brand building and development Issues (respectively), answer the following questions (I wrote the guideline below each question, you have to refer them to answer the questions)
1. To whom (i.e., what market segment) was the brand targeted?
(Rui targets young generation with any different body types, she wants to make unisex fashion without emphasising gender. Versace targets the upper middle class)
2. Who actually used the brand/products?
(Rui Zhou’s clients are the contemporary independent women with strong personality and confidence, mainly market is the Gen Z. Versace’s users are mainly 25-44 year old women, upper middle class, they are noble and seductive, they want to be sexy but inviolable.)
3. What was the primary competition?
(Rui’s competitors are mainly the young designer brands, their designs are all face to the younger generation, https://www.lvmh.com/news-documents/news/semi-final-of-the-2021-lvmh-prize-for-young-fashion-designers-8th-edition/, includes those brands in this link who were competing with Rui for the LVMH prize. Versace’s competitors are those traditional luxury brands who have sexy clothes designs as well like Alexander mcqueen, Roberto cavalli, D&G.)
4. How was the brands marketed and extended (communication, stores, new products/segments)
(Rui currently cooperate with many famous luxury collection store like Ssense and Common place, also they have their own website. Since its launch in 2019, the brand has shown thrice at NYFW and gained significant attention from the industry and on social media. The brand now has studios based in both New York and Shanghai, shipping to customers worldwide. Versace As of March 27, 2021, Capri Holdings operated 153 Versace retail stores worldwide. For other marketed and extended you should do research by yourself)
5. How successful was the marketing campaign – why?

(https://www.versace.com/international/en/world-of-versace/stories/advertising-campaigns/, https://thesocialgrabber.com/marketing-strategies-and-swot-analysis-of-gucci-and-versace/, do research by yourself)
 
 
Do not need to do the introduction of these two brands, just answer the questions above about Rui Zhou and Versace respectively.
 
 
Some useful link:
https://somethingcurated.com/2020/05/11/interview-designer-rui-zhou-on-evading-trends-wabi-sabi-whats-next/


https://metalmagazine.eu/en/post/interview/rui-zhou
https://www.ruiofficial.me/about
 
Information Sources:
You may be surprised by the volume of information that is available for many topics, though you may have to do some “detective work” to locate them. The most promising sources:
Library Resources:
Books (e.g., Hoover’s Handbook of American Business)
Popular magazines (e.g., Glamour, Wired, People)
Academic journals (e.g., Journal of Popular Culture, Dress)
Trade publications (e.g., Women’s Wear Daily, Advertising Age)
You can often find good material by doing on-line database searches.
Institutions:
Most companies have corporate communications departments set up for this purpose. Call them and request an information kit. Sometimes companies also store other information (e.g., letters written to the company over a period of years). Depending on your topic, you may find information in other places, such as antique shops, yard sales, stores, fan clubs, or people’s personal collections.
Consumers:
Some of your best insights will come from talking to people who have actually experienced the subject. Depending on your topic, you can do in-depth interviews, or even a photographic study of a people’s living rooms, closets, etc. (with their permission, of course!). It is important not to rely on one information source exclusively. The more sources you use, the richer the picture that will result. Remember to always document every source you consult, even if it is a conversation with a friend, businessperson or other expert informant.

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